Motorola’s And It’s New 1.11 Lakh Phone “Aura”


Who can say that recession is going on? Motorola has recently launched its new ‘AURA’, a hand-sculpted mobile phone that holds a price tag of Rs 1,11,000. and guess what, it was launched by the dashing Motorola’s brand ambassador Abhishek Bachchan!

“We are delighted to offer AURA to Indian consumers with its luxurious design, artistry and sensory experience,” said Faisal Siddiqui, Head of India Operations, Motorola Mobile Devices.

AURA is Motorola’s latest high-tier mobile device targeted at the trend-setter Indian who has a taste for the exquisitely stylish, unrivalled quality and sensuous luxury, he added.

The unique handset breaks convention and re-establishes artistry in the design and manufacturing of mobile devices for the discerning Indian consumers, Siddiqui said.

The hand-sculpted richness of AURA can literally be felt in its stainless steel housing, textures and patterns chemically etched into its surface, he said.

Here are some of its features:

  1. The gadget sports 2GB on-board memory
  2. Networking: GSM 850, GSM 900, GSM 1800, GSM 1900 and EDGE Class 12 and GPRS Class 12.
  3. Battery offers up to 7.3 hours of talk time. In addition to that it also offers 400 hours of standby time.
  4. Stereo Bluetooth 2.0 +EDR and AD2P
  5. A 2 MP camera with fixed focus
  6. USB 2.0 hi-speed for connectivity
  7. Symphony browser.
  8. CrystalTalk technology

Anyone for the bid?