Staff Techdrunk 
At a recent company meeting in New Delhi, Imation India announced the launch of a lightweight, trendy and extremely handy Apollo Portable Hard Drive. Based on 2.5-inch hard drive technology, the USB-powered Hard Drive is extremely durable and has a storage capacity of up to 320GB.
Imation India Pvt. Ltd. is a subsidiary of Imation Corp, a leading global company leader in removable data storage media. In the media release, Sanjay Koul, country manager Imation India, said, “We are moving up the value chain and are aiming at evolution of all aspects of our operations in India. We have just finalised the restructuring of our organization and are confident that it will further strengthen our performance.”
The company also remphasized its plans to transform itself into a brand and product management company focusing on its three distinct flagship brands of storage products, viz. Imation, Memorex and TDK and emerge as India’s leading digital storage solutions provider across various verticals. Mr. Koul also added, “USB powered portable hard drives find favour with almost everyone these days because of their huge capacity, ease of use, small size, reliability and cost-effectiveness. Since the Demand from B&C class cities for portable hard drives is on an incessant swell, Imation’s Apollo Portable Hard Drive will further strengthen our product portfolio will surely impress those who have an appetite for large digital storage,”
The design of the Apollo Portable Hard Drive is a unique blend of style and size, it sports a midnight black-brushed surface with chrome detailing. The hard drive is ultra lightweight and it fits snugly in the palm or a pocket. It comes in various models with the storage capacities of 160GB, 250GB, 320GB and 500GB providing significant storage and backup space for storing data, photos, music and videos.
The hard drive also features the exclusive “Total Media Backup” software, which is easy to install and use. It is already pre-configured to backup all types of digital files. It performs backup, schedule, synchronize and restore functions with just a quick click of the mouse, and it is compatible and designed for use with both PC and Mac systems, desktops and laptops.
The press release also mentions that “The Hard drive is USB 2.0 powered; neither batteries nor an external power supply is required. A blue LED light indicates when data transfer is in process so you know when backups are complete.”
The Price list for the different models is as follows:
160 GB – MRP Rs.4,500, 250 GB – MRP Rs.6,500, 320 GB – MRP Rs. 8,500 and the 500 GB – TBD.
