Fly Rolls Out Two New Multimedia Handsets in India


Recently, Meridian mobile under the flagship of FLY introduced two new multimedia handsets to the Indian market – the Fly SX 230 to the latest addition to the “SEXY” series range and E310 ATTITUDE to the “ENTERTAINMENT” series range of Fly mobiles.

Here are some of the features of the SX 230:

  • Light weight (87g)
  • Slim Slider Handset
  • 262K colors TFT LCD with a 176 x 220 pixel resolution
  • 1.3 Megapixel CMOS Camera,
  • Bluetooth with A2DP, USB 2.0
  • MP3 Playback & Ring tones
  • GPRS
  • Micro SD card support

The FLY E 310 ATTITUDE, the second multimedia handset is also slider but comes with a touch sensitive navigation system called “Touch Flo” technology.

Following are some of its features:

  • 2.4-inch TFT Touch Lens Display
  • 3.2 megapixel autofocus camera
  • Bluetooth with A2DP, USB 2.0
  • MP3 Playback and Ringtones
  • EDGE/GPRS Enabled, Preloaded link to YouTube and Facebook
  • Micro SD card support (up to 8GB)
  • TV Out

This handset would cost around Rs. 10, 999 whereas the SX 230 is priced at Rs. 5000.

According to Rajiv Khanna, CEO, Meridian Mobile, India Operations, “Fly is strategically positioning a series of branded designer mobile phones in Indian market. Our phones are exclusively designed keeping in sync with today’s style-conscious generation, who are continuously looking for quality, performance and user-friendly handsets in one package. While the phones are reasonably priced, they still flaunt best in class, features and stunning looks and are very responsive and user friendly.”