TD Staff 
Vodafone India has launched a Mobile Application Store, powered by Appia- the white-level content provider.
The telecommunications major has claimed the Store to be similar to a ‘one-stop shop’ for all its mobile customers subscribing to both 2G and 3G services. Rich in its service, the Application Store offers more than 10,000 free and paid applications (cutting across Java, Symbian, Android or BlackBerry) to users with all sorts of handsets.
A user can easily access the Store by sending an SMS from their GPRS-enabled device to 111, carrying the message ‘VStore’ or ‘Apps’, and then clicking on the URL received. He also has the option to visit live.vodafone.in, and click on the Vstore link.
Vodafone is reportedly aimed at making the Store a resourceful storehouse of mobile applications, exposing subscribers to a wide range of games and applications, with the applications being offered covering a plethora of genres including social networking, entertainment, local culture, etc. The organization has joined hands with local content providers, such as Hungama, Nazara and India Games.
Appia supports a variety of devices numbering more than 3,500, while enjoying the backing of more than 30,000 app developer partners.
